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Writer's pictureJustin Broussard

Awakening the Sleeping Giant: How LSU's Loss of Underwood Sparked a NIL Revolution

In college football, few stories generate excitement like the saga of Bryce Underwood, the acclaimed quarterback recruit from Michigan. With dreams of changing the game for LSU, Underwood was rated as the number one overall recruit, hinting at a bright future for the Tigers. However, what began as an inspiring journey quickly turned into a stark reminder of how the NIL (Name, Image, Likeness) era reshapes college athletics.


When Dave Portnoy and a significant financier Larry Ellison offered Underwood a remarkable $12 million, LSU's plans were thrown into disarray. Underwood chose to chase this lucrative opportunity elsewhere, highlighting the significant impact of NIL on college football. This unprecedented shift made it clear to fans and stakeholders that financial backing is now crucial in recruiting top-tier talent.


The Seismic Impact of NIL


The ripples from Underwood's decision shook the entire LSU community. Suddenly, it was clear that the college football landscape was shifting. During his signing day press conference, Brian Kelly asserted that for LSU to remain a top-tier program, it required substantial financial support from its dedicated fans and supporters.




This moment shifted Kelly's tenure, creating a connection between the administration and the passionate fanbase. His call to action resonated widely, spurring discussions across various platforms like podcasts, social media, and online message boards. Fans expressed their intent to donate more and rally behind the program, igniting a grassroots movement that made their voices heard.


A New Wave of Energy


Kelly emphasized the need for aggressive recruitment through the transfer portal, a statement that initially met with skepticism. However, LSU's actions proved their resolve.

The Tigers embarked on a robust recruitment campaign, securing 11 top tier transfer players. Currently, LSU ranks No. 3 in the transfer rankings. Although teams like Texas Tech and Ole Miss have signed more players, LSU stands out with the highest average rating of 89.20. This statistic highlights a strategic focus on quality over quantity, ensuring that the program attracts top-level talent.



LSU's Unified Fan Base Fuels Unprecedented Success in Transfer Portal


The consequences of Underwood's exit go beyond recruitment, highlighting the power of community backing. Fans rallied around LSU with enthusiasm, showing a shared understanding of NIL's impact. The increase in donations and lively conversations has renewed the dedication to achieving excellence.


This reaction emphasizes how a united fan base can deliver real advantages to a college program. For example, after the announcement of salary-based contracts for recruits, LSU supporters increased their contributions. This unity further highlights the vital connection between colleges and their supporters, demonstrating that together, they can accomplish extraordinary outcomes.






LSU's Transformative Success in the Transfer Portal: A 2024 Surge


We discussed LSU's success in the portal, and compared to previous seasons, it is astonishing, with LSU supporters eagerly responding to the opportunity.


In 2023, LSU was ranked 43rd in the 247 Sports Transfer rankings, with the top transfers being Liberty WR CJ Daniels, ranked No. 45 overall and No. 7 WR in the portal, and Jardin Gilbert, ranked No. 27 overall and No. 2 safety. These were the only two players in the top 100.


The start of 2024 signifies a major change, with 5 players in the top 80 and an additional 8 in the top 160, all of whom had starting roles on P4 teams. In past seasons, LSU concentrated on recruiting returning players from smaller schools as cost-effective options.


  1. No. 11 Overall Nic Anderson - Oklahoma, No. 5 ranked WR, 6'4" - 216 lbs

  2. No. 18 Overall Barion Brown - Kentucky, No. 8 ranked WR, 6'1" - 182 lbs

  3. No. 40 Overall Mansor Delane - Va Tech, No. 2 ranked CB, 6'1" - 187 lbs

  4. No. 47 Overall Jack Pyburn - Florida, No. 7 ranked Edge, 6'3" - 265 lbs

  5. No. 79 Overall Ja'Keem Jackson - Florida, No. 8 ranked CB, 6'1" - 189 lbs

  6. No. 110 Overall Michael Van Buren - Miss State, No. 13 ranked QB, 6'1" - 200 lbs

  7. No. 151 Overall Jimari Butler - Nebraska, No. 16 ranked Edge, 6'5" - 260 lbs

  8. No. 159 Overall Bauer Sharp - Oklahoma, No. 9 ranked TE, 6'5" - 243 lbs

  9. No. 307 Overall Sydir Mitchell - Texas, No. 25 ranked DL, 6'6" - 350 lbs

  10. No. 443 Overall Destyn Hill - Fla State, No. 76 ranked WR, 6'0" - 194 lbs

  11. Not Ranked Grant Chadwick - Middle Tenn State, *** Considered one of the premier punters in the portal and a significant addition to the Tigers ***


The Tigers are trending to secure a top DE, Patrick Payton, the No. 2 overall player in the portal from Florida State. Additionally, watch for the Tigers to add several offensive linemen ranked in the Top 100.



Looking Towards the Future


LSU's path forward after Underwood's departure reflects a widespread trend in college football. Programs are increasingly valuing financial backing to attract top talent. The NIL era has reshaped how teams connect with athletes and their communities, emphasizing a cooperative approach to achieving success.


The Tigers' recent successes in the transfer portal indicate a promising future, in line with Kelly's forward-thinking strategy. As the team continues to strengthen its lineup, their momentum only grows. The grassroots movement around LSU has become a symbol of hope, inspiring both players and fans.




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Reflections on a New Era


In retrospect, losing Bryce Underwood was both surprising and disappointing, yet it initiated a transformative phase for LSU football. It raises the question of whether his impact on the program is greater by choosing not to join LSU than what he might have achieved on the field. Brian Kelly's message resonated strongly, highlighting that every supporter, regardless of their contribution, is crucial to LSU's ongoing success.


As the Tigers advance, this renewed passion and commitment showcase the significant influence of their community. With enthusiastic fans backing them, LSU is set to embark on a crucial new chapter brimming with excitement and potential.



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